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Pure and simple, nobody is more involved in doing good in the Traverse City-Petoskey market than Susan Melton and 102.9 Big Country WMKC-FM. As if being the Program Director and Afternoon Drive Host of the #1 25-54 Nielsen rated country radio station in the Traverse City-Petoskey market wasn’t enough, Susan and her team give 24/7 for the betterment of the community. You’ll find 102.9 Big Country at nearly every small-town parade in northern Michigan, spreading good cheer with Susan’s generous smile, sidewalk art, raising money for numerous charitable causes, especially hosting the annual St. Jude Country Cares Radiothon, each year raising more than $40,000 for St. Jude Children’s Research Hospital.
Susan Melton is more than just the friendly voice of Big Country 102.9 WMKC’s afternoon drive shows, she’s a creative force and a compassionate advocate for her community. Known for her love of sidewalk art to brighten the days of people throughout northern Michigan. Susan and the team frequently transform public spaces into vibrant canvases of color and positivity. These works of art not only brighten the streets but also serve as a source of inspiration and joy for those who pass by making 102.9 Big Country-WMKC a critical element of the northern Michigan community.
102.9 Big Country’s passion for making a difference extends far beyond staff artistic talents and the mere presence of 102.9 Big Country. Through 102.9 Big Country Susan and her team are dedicated supporters and work tirelessly to raise awareness and funds for critical causes ranging from suicide prevention, substance abuse, children’s health and family services. Through the 102.9 Big Country – WMKC radio platform and local events, Susan is committed to truly assist everyone in the communities her voice reaches and beyond.
The following is just a sampling of the charity events Susan and her WMKC-FM 102.9 Big Country Team participated in during 2024:
WMKC Community Charity Involvement Sampling During 2024:
- Denim & Diamonds benefit for Chelsea’s Closet (Dress clothes for HS students)
- Shivaree - (Sturgeon Preservation)
- Father Fred Frostbite Food Drive (Restock pantry)
- 222 NONE Winterfest (Veteran Suicide)
- Mental Health Awareness Month
- Mental Health Fair
- Team Honor (Veteran/Gold Star & Blue Star Families)
- 10,000 Scoop Challenge for Salvation Army
- St. Jude Radiothon (raised in excess of $40,000)
- Petoskey Salvation Army Christmas in July
- Kiersten’s Ride (Suicide Prevention)
- Golf 4 Manna (Food Project Fundraiser)
- Operation Injured Soldier Freedom Ride
- Breanna’s Ride (Suicide Prevention)
- Hockey Benefit (Childhood Cancer)
- Traverse City Fire Fighter Benefit
- Peace Ranch (Mental Health Program with Horses)
- Rivertown Follies Review (Fundraiser for Cheboygan Opera House and Follies)
- Red Kettle Kick-off with Petoskey Salvation Army
- Brother Dan Craft Show (Food/Funds for local pantry)
- American Foundation for Suicide Prevention Benefit
- Empty Bowls (MANNA Food Project Fundraiser)
- Bells Across the North (5 cities in 5 days for Salvation Army Red Kettle)
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