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The very essence of local radio morning shows is connecting with the community, entertaining, making listeners forget about their daily struggles and have something to laugh about. For more than 20 years “Cartman In The Morning”, (#1 Nielsen rated Morning Show Persons 25-54 on Rock 105 & 95.5 WGFM & WGFE – FM, and the #1 Nielsen rated station among persons 25-54, Traverse City/Petoskey Market), has done just that. As the Program Director and Host of “Cartman In The Morning”, Cartman (Brian Pfeifer) has led Rock 105 & 95.5 to be the top rock station in northern Michigan, by focusing on community awareness, humor and serving the needs of listeners.
Everything about “Cartman In The Morning” (WGFM-FM and WGFE-FM M-Sa 6 AM – 10AM) is high energy and community based. You’ll regularly see Cartman ringing bells with the Salvation Army over the holidays, raising donations for local food pantries, advocating for family services and animal welfare, or even hosting the stage at local concerts.
As Cartman himself would say, the key to being successful in local radio is to focus on the locality of your community. And with the Traverse City-Petoskey Nielsen Market, a market that spreads from south of Traverse City, all the way to north of the Mackinac Bridge, being local to your listeners is probably more challenging than anywhere else in the state of Michigan, but “Cartman In The Morning” makes it happen every day.
“Cartman In The Morning” has been a staple of Northern Michigan radio for 20 years, creating a lasting impact that goes far beyond just entertaining on the airwaves. Over the past two decades, “Cartman In The Morning” has evolved into a show that blends humor with heart, becoming a cherished daily companion for countless listeners. Cartman’s dedication to the community is evident through his show’s partnerships with local animal rescues, which helps find homes for countless animals, and strong ties with Child and Family Services of Northwestern Michigan. “Cartman In The Morning” regularly teams with The Salvation Army of Traverse City and local law enforcement, both of which emphasize the show’s commitment to making Northern Michigan a better place.
By tackling issues that matter, sharing a lot of laughter, and rallying support for local causes, “Cartman In The Morning” has become much more than a radio show. It’s a trusted platform that inspires listeners, fosters community spirit, and brings people together. This show embodies the spirit of Northern Michigan, creating a legacy of goodwill, connection, and positivity that resonates with the entire community.
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